APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cognitive
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Cognitive
    • Zygy
    Previous
    Next

    Zygy: Actionable Insights for Maximum Outcomes

    Follow Zygy on :

    Azhar K Mustapha, MD & CTO, ZygyAzhar K Mustapha, MD & CTO
    In today’s digital world, organizational success depends on informed and accurate decisions. To that end, profiling can be an effective tool to understand the concerns of the target audience and gain insights into their sentiments. However, traditional profiling on the burgeoning digital data—across the web, mobile, and social media—carried out by a team of analysts often leads to ineffective results and high cost. A proponent of comparative profiling for planning, investigation, research and decision making, Nervesis Sdn Bhd has developed an AI technology that provides actionable insights through comparative profiles. “We overcome the human limitations of short memory and attention span with our AI-enabled technology, Zygy, that takes just 10 minutes to read and to profile 1,000 articles, each with an average of 1,000 words,” states Azhar Kassim B Mustapha, MD & CTO, Nervesis.

    A comparative profile compares at least two areas related to a given subject and provides results in the form of positive, negative and neutral sentiment. For example, a comparative profile on the industry will compare the industry issues at two different locations highlighted by the user. The intuitive comparative profiling technology, Zygy, scours every source from the web and social media and builds a four sentence-summary to make way for easy correlation between main points that each source represents. Data presented in the graphical format enhances comparative profiling efficiency. “This way, we improve and accelerate planning and decision making through which our clients can unlock opportunities or become aware of the threats in their subject of interest,” says Mustapha.

    We improve and accelerate planning and decision making through which our clients can unlock opportunities or become aware of the threats in their subject of interest.

    Zygy is designed from the ground up to emulate human understanding. When a user submits a query through the Zygy Wizard, she or he also provides a time frame during which Zygy performs the analysis. By understanding the profile’s focus through the query, Zygy modifies the question for better search results. Zygy relays the question to multiple search engines, websites, social media, blogs, and forums. From the search results, Zygy extracts textual content by navigating through each link. It uses AI Natural Language Processing (NLP) to analyze texts and generate a comparative profile.

    Further, the company’s intuitive solutions for analytics and document intelligence help clients leverage both structured and unstructured data. These solutions access resources such as HR system, CRM system, and Accounting System, websites, and social media. The single sign-on capability improves user experience and ease-of-access.

    But how exactly does an individual or an organization benefit with Zygy? A Politician can profile her or his constituency and modify political campaigns to widen support base. A brand management team can use Zygy as a strategic communications tool. An HR department can profile listed candidates more efficiently. Shareholders and their opinions can be categorized effectively on listed companies. The procurement division of a company can segregate the suppliers smartly. Not to mention, financial institutions can determine perceptions of companies, individuals, and shareholders toward targeted stocks. A case in point, Zygy helped a public company not only to identify the segment of its shareholders that was indifferent to the company but also outline its main concerns. With these insights, the company took a pragmatic approach which eventually resulted in the rise in its share value by about 10 percent.

    An MIT graduate and owner of two patents, one of which being part of a product that was acquired by Lockheed Martin, Mustapha has big plans for Zygy. Currently analyzing data from freely available sources, Zygy can be expected to analyze information from apps and websites that require login access.
    Previous
    Next
    Share this Article:
    Tweet
    Share

    Zygy Info

    Company
    Zygy

    Headquarters
    .

    Management
    Azhar K Mustapha, MD & CTO

    Description
    An AI system that provides comparative profiles containing categorized concerns of different groups on a topic of focus

    2019

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    Previous Next
    Enhancing Customers

    Marc A. Hamer, VP & CIO, Babcock & Wilcox Enterprises, Inc.

    Responsible AI: The Human-Machine Symbiosis

    Sal Cucchiara, CIO & Head Of Wealth Management Technology, Morgan Stanley

    Seamless Integration into Networking Industry

    Robert Lewis, CIO, Assurant

    The Right Technology And Reliable Partners; The Business Next Frontier

    Luke O'Brien, CIO, ISS Facility Services Australia & New Zealand

    Service Organisations Make Great Places To Work, And Deliver Better Value

    Matthew Perry, CIO, Orora Limited [ASX: ORA]

    How Have Recent Advancements in Big Data Been Impacting Businesses?

    Marc Solomon, CIO, Bvn Architecture

    BI & Analytics in Aquaculture

    Matthew Leary, CIO, Tassal Operations

    BI and Analytics

    Gary Peel, CIO, SYNERGY (ASX:IS3)

    A Blend of Six Technologies to Enhance Teaching-Learning Processes

    John Hui, CIO, The Education University of Hong Kong

    Creating Integrated Workflows for an Evolving Company

    Mike Everly, CIO, D&H Distributing

    Modern Software Development Methodologies

    Kevin Glynn, VP and CIO, DSC Logistics

    Fusing Business and Technology to Create Value

    Bob Hennessy, Group CIO, Lendlease [ASX: LLC]

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://cognitive.apacciooutlook.com/vendor/zygy-actionable-insights-for-maximum-outcomes-cid-4104-mid-241.html